In an attempt to give the hailing queen of snobbery a run for her money,the former Gossip Girl is dipping her hand in the “life style” branding we have seen so many celebrities attempt. Most notably, Gwyneth Paltrow’s cringe inducing goop, your go-to place for $250 sweat shirts.
According to E!News, Lively’s site “Preserve” will focus on “Artisan and hand-made products” along with visual guidance through videos, some of which the starlet will appear in herself. This is already beginning to sound a lot like our beloved Leaf.tv which heavily relies on short spunky visuals to get their point across.
While I welcome the opportunity to roll my eyes at Blake’s attempt at a Martha-sized takeover, I can’t help but be intrigued. Albeit, I’m outta there the minute she suggests I buy a $146 scented candle.
On the heels of Mrs. Reynolds recent endeavors, Ellen DeGeneres also announced a lifestyle brand featuring house decor, fashion and pet accessories set to be available just in time for the holidays. Ellen is working with entrepreneur and brand developer J.Christopher Burch, who also happens to be the co-founder of Tory Burch LLC, one of the biggest luxury brands in the world.
Who will reign Supreme-Queen of Lifestyle? The world will soon find out.